Inception is for cats and dogs. It is formulated with animal protein first to serve your pets’ needs. We understand your pet companions are carnivore first and thrive with good animal protein in their diets. At inception, we ensure our first two ingredients are animal protein. Our formulas are free of potatoes, legumes, corn, wheat, soy, artificial colors, flavors, and preservatives. We want to give your pet everything they need for a long and happy life with you.
